Green’s Entrepreneurs Network uses it’s website, social media groups, email marketing, digital advertising, networking and traditional marketing to attract new clients.
We advocate the Green & Company new economy model of generating best-of-niche Internet content, selling guides with more-in-depth content, and finally delivering services – the main goal – relying on a network of home-based independent contractors who are trained and supervised by management.
Robert Green was interviewed by Smart Pros about his unique business model when he deployed it successfully in the accounting firm marketplace in 1999. SmartPros is featuring Robert Green in a follow up interview soon.
Clients realize that we are experts based on our leading niche content, media, trade show appearances, testimonials and endorsements. This is the GreenTraderTax.com model and we've been the Internet trader tax market leader for over a decade.
Robert Green suggests building a business around whatever area you are an expert in.
An example.
In 1990, he helped a leading New York City TV news anchor tax client start his own TV series. In addition to his skills as a journalist, Green knew his client was passionate about tennis, so he suggested a tennis TV show. Green figured the client could play tennis with instructors on air for instructional segments, and discuss all things tennis in other segments. This TV show combined the client’s anchor skills with his main passion of tennis. Green partnered with the New York Times' Tennis Magazine and secured a TV distribution deal on Sports Channel and Prime Network (now Fox Sports).
As chairman, CEO and co-executive producer of this media company and TV show, Green raised investment funds from other tax clients. He added active investors for investment-related tax advantages too. The client was a great host and producer and they produced 120 episodes over five years, syndicated around the U.S. and distributed internationally as well.
Venus and Serena Williams and their dad and tennis coach claim they learned how to play tennis watching the original content on our TV show and videos. We revolutionized how tennis was taught in the U.S.: modern topspin techniques vs. old racket-back flat shots. The client was not an entrepreneur, but he relied on Green for the business side.